RITCHIES x IGA PROMOTION 2019

As a Marketing Graphic Designer in Corona Manufacturing Pty Ltd, I have been assigned to a yearly promotion (Ritchies x IGA). This is the promotion which you have to buy a specific product in Ritchies to enter and win the prize. Prizes are determined by Corona team and approved by Ritchies team. In 2019 brief, I decided to develop the BBQ / Flame / Fire concept with the intention of:

  • Hyping up the audience with heat/flame/fire visuals

  • Hyping up winter period with a warm tone palette

  • Using flame/fire visuals as the indication of BBQ

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