State Conference 2020
State Conference is biannual event from AIESEC Victoria, where all the Victorian youth gather to nurture their leadership skills and networking with others.
This year, we moved to a virtual conference. As a Director of Marketing for this conference, I have a chance to play around with the design and the theme of this event. The overall theme (which has been decided by the Regional Board of AIESEC Victoria) is Veni Vidi Vici - meaning I came, I saw, I conquer.
Inspired by the idea of powerful message of ‘taking actions and responsibility into your own hand’, I chose the fiery phoenix (rising from ashes) as the reference for my logo. The artwork has been done by hand drawing on Ipad and the rest of the logo is brushed up on Adobe Illustrator.
This is my second exploration in Statecon Logo, inspired by the powerful image of the eagle.
This logo is more sporty & modern. The colour palettes are following AIESEC’s brand guidelines. Same with the previous logo, the artwork has been done by hand drawing on Ipad and the rest of the logo is brushed up on Adobe Illustrator.
After several revision with AIESEC Victoria Regional Board. a laurel has been added to further emphasised the ‘Roman/Greek’ conference theme.